Logo of Th®e Retail Owners Institute

What Is The Retail Owners Institute?

Empowering!

Do you drive your car at night,
on the highway,
in the dark,
without the headlights on?!

No way!!


Well, that's no way for a retailer to "drive" their business, either.

 

That's why The Retail Owners Institute® has been built. The ROI is dedicated to helping retailers "Turn on their financial headlights!"

  • Whether it’s testing profit strategies, forecasting cash flow, sharpening buying plans, or setting Go/No-Go priorities, The ROI empowers retail decision-makers like you to see the financial road ahead, compare options, and make confident decisions—when you need them.

  • Ready to take the driver's seat? With 24/7 Member Access, everything you need is just a click away. Subscribe now and start shaping your financial future today.

People don't go into retailing to be financiers. 

  • They love the merchandise they sell, and/or they love the people who buy the merchandise. (Think book stores, sporting goods stores, gift shops, etc.) 
  • Others love the "theater", the excitement of retailing.
  • Still others want to be their own boss.

But few are attracted to the financial part. 

Why leave your financial future to chance? Explore Member Access today and see the difference that shining a light on the road ahead can make.

Retailers Who Look Ahead

Here’s what retail owners like you have said about using The ROI:

“I’ve stopped reacting and started planning. The ROI tools let me test ideas before making a decision. And the ability to project cash flow has reduced my stress significantly.”
– Specialty Boutique Owner

“I used the Buying Plan Forecaster before our last buying season, and it was a game-changer. I finally feel like I’m in control of my inventory!”
– CFO, Sporting Goods Retailer

“This is the only resource I’ve found that helps me think ahead instead of focusing on the past. It’s exactly what retail owners need.”
– Home Décor Shop Owner

 

The ROI's Promise: Everybody Can "Get It!"

The Retail Owners Institute has been used and loved by thousands of retailers worldwide since 1999 (and many consultants to those retailers.) The ROI's promise: "Everybody can get it!"

📌 Take control of your financial future – Members get access to how-to resources, calculators, and expert insights. Join Now!

Just Five Steps To Gain Financial Strength

Retailers:  "Knowledge Is Power!"

Use The ROI – Get Answers To These Five Questions

#1

"How does my retail business compare?"

Go To Step #1

 

#2

"How about just a quick overview?"

Go To Step #2

 

#3

"I'd like to know more about profits, inventory, cash flow, balance sheets..."

Go To Step #3

 

#4

"Okay. But I need to make decisions and plan for the future."

Go To Step #4

 

#5

"How do I do the Owner's Job better?"

Go To Step #5

 

Extras

"What else do you have that I or my staff might need?"

Go To Extras


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Become a Member and unlock powerful retail financial resources. Join Now!

All of the copyrighted content and resources of The Retail Owners Institute® and its Family of Retail STRATA:G® Resources have been developed by and are the proprietary intellectual property of Outcalt & Johnson: Retail Strategists, LLC – OutcaltJohnson.com – and its sole owners, Patricia M. Johnson and Richard F. Outcalt.

It may not be reused, reproduced or rewritten in any form without the express written consent of Outcalt & Johnson: Retail Strategists, LLC.



The Retail Owners Institute® has been empowering retailers since 1999 to "Turn on their financial headlights!"
Our tools and resources are trusted by thousands of store owners to help grow profitable, resilient businesses.