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Uncertainty: Turning Fear and Doubt into Fuel for Brilliance Hardcover – September 29, 2011
Properly understood and harnessed, fear and uncertainty can become fuel for creative genius rather than sources of pain, anxiety, and suffering. In business, art, and life, creating on a world-class level demands bold action and leaps of faith in the face of great uncertainty. But that uncertainty can lead to fear, anxiety, paralysis, and destruction. It can gut creativity and stifle innovation. It can keep you from taking the risks necessary to do great work and craft a deeply-rewarding life. And it can bring companies that rely on innovation grinding to a halt.
That is, unless you know how to use it to your advantage.
Fields draws on leading-edge technology, cognitive-science and ancient awareness-focusing techniques in a fresh, practical, non-dogmatic way. His approach enables creativity and productivity on an entirely different level and can turn the once-tortuous journey into a more enjoyable quest. Fields will reveal how to:
- Make changes to your workflow that unlock buried creative potential.
- Build "creation hives" -- supportive groups that can supercharge and humanize the process.
- Tap social technology and user co-creation to add clarity, certainty, and sanity, even if you're an artist or solo-creator.
- Develop a set of personal practices and mindset shifts that let you not just tolerate, but invite and even amplify, uncertainty as a catalyst for genius.
Drawing on extensive case studies and research, Fields shares a set of detailed personal practices and environmental changes that can not only humanize the creative process, but also allow individuals and teams to stay more open to opportunity and play a bigger creative game.
- Print length240 pages
- LanguageEnglish
- PublisherPortfolio
- Publication dateSeptember 29, 2011
- Dimensions6.3 x 0.9 x 9.3 inches
- ISBN-10159184424X
- ISBN-13978-1591844242
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Editorial Reviews
Review
"Uncertainty; risk; exposure to criticism. How do you conquer this fearsome triad, so it doesn't block your path-even better, how do you harness its power to help you achieve your goals? Jonathan Fields uses perceptive analysis, fascinating case studies, and a series of exercises to illuminate how uncertainty can be used as an engine to power both innovation and creation." — Gretchen Rubin, author of The Happiness Project
"Keats called it Negative Capability-the skill 'of being in uncertainties, Mysteries, doubts.' Tom Thibodeaux, coach of the Chicago Bulls, says, 'You gotta learn to be comfortable being uncomfortable.' But nobody has nailed this faculty like Jonathan Fields, showing us how to turn the fog of self- doubt, fear and internal paralysis into the clear sailing of focus, concentration and results." — Steven Pressfield, author of The War of Art and Do The Work
"Jonathan Fields' new book is brilliant and subversive. Through sharp insights and practical exercises, he reframes doubt, hesitation, and ambiguity as gateways to our own natural brilliance. It's a handbook for fearless creativity and its offshoots: meaning, authenticity, and true success." — Susan Piver, author of The Wisdom of a Broken Heart and How Not to
"Fields is a breezy, engaging writer who demystifies creativity with a whole new bag of user friendly tricks and practices-crux moves, circuit breakers, certainty anchors and attentional training. Hugely practical. Lean into Uncertainty!" — Tony Schwartz, author of Be Excellent at Anything
"With a blend of old and new wisdom, Uncertainty equips you with tools needed to take consistent action in the name of great work. Great read!" — Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc.
About the Author
Visit www.jonathanfields.com
Product details
- Publisher : Portfolio (September 29, 2011)
- Language : English
- Hardcover : 240 pages
- ISBN-10 : 159184424X
- ISBN-13 : 978-1591844242
- Item Weight : 15.2 ounces
- Dimensions : 6.3 x 0.9 x 9.3 inches
- Customer Reviews:
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Customer Review: Must read for business ownersNathalie Lussier
About the author

Jonathan Fields is a dad, husband, award-winning author, executive producer, and host of one of the top-ranked podcasts in the world, Good Life Project®, which has been featured everywhere from The Wall Street Journal to Oprah Magazine and even Apple’s iconic annual product event. He is also the Founder/CEO of Spark Endeavors and lead architect behind the Sparketypes®, an archetyping system and set of tools tapped by over 500,000 individuals and organizations to identify, embrace, and cultivate work that makes people come alive, and equip organizations and leaders to more-effectively unlock potential, motivation, impact, and joy.
Jonathan also speaks globally to groups and organizations, and his work has been featured widely in the media, including The New York Times, FastCompany, The Wall Street Journal, Entrepreneur, Forbes, Inc., Oprah Magazine, Elle, Allure, The Guardian, Mind+Body, and more.
Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book insightful and helpful for understanding the creative process. However, the readability receives mixed feedback, with some finding it well-written while others say it's extremely hard to read and understand. Moreover, several customers express that the book is not worth the time invested in reading.
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Customers find the book insightful and motivating, helping them understand the creative process and providing practical ideas.
"...It's not new information. But Fields connects the dots with individual stories, helps analyze what's holding you back, and inspires you to do..." Read more
"...Mostly the book is excellent for inspiration and encouragement...." Read more
"...to bet that this book will help shift you into a much more useful, resourceful, inspiring place." Read more
"...It does have some interesting ideas and the author has obviously done his research...." Read more
Customers have mixed opinions about the book's readability, with some finding it well written and simple to read, while others report it being extremely difficult to understand.
"...His portrait of "What if I do nothing?" is chilling. He includes chapter summaries, something I wish all nonfiction books would do...." Read more
"This was a quick read and perfect for a short trip...." Read more
"...Jonathan is a good writer but the language makes the book a little inaccessible, at least to me...." Read more
"...The chapter introductions act as executive summaries, and the last chapter will be great for future review...." Read more
Customers find the book not worth their time and consider it mediocre.
"...This aspect does make the book easy to relate to however, it starts to become tiresome...." Read more
"...or the book.. Only one thing I got, confusion, and frustration and wasted time.... I read the 3rd chapter in hope find at least something I could..." Read more
"Boring. Touch-feely meaningless gibberish that takes pages to make a simple point that could have been covered in a paragragh...." Read more
"The book proved to be mediocre, the bookseller very prompt and accurate in the description of the condition of the book, too bad the Book itself was..." Read more
Top reviews from the United States
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- Reviewed in the United States on November 12, 2011If we dare to create, fear and uncertainty become bedfellows. So how can we work through those emotions and thrive? In this book, Jonathan Fields' uses stories and research to chart an answer. His suggestions don't break new ground, but he assembles them in a useful and inspiring format. Here's the gist (headings correspond to chapters):
FIND YOUR CERTAINTY ANCHORS
"Certainty Anchor" is Jonathan's catch-phrase for a ritual or schedule. One example: Work (create, practice, write) in bursts and pauses. Go for no more than 45 to 90 minutes. Exercise, meditate, nap. Work again.
BUILD YOUR HIVE
They're not just cheerleaders, they give honest (but gentle) feedback. Specifically, your Hive can help you shift your focus to learning and away from traffic, sales or profits, and explore a minimum viable product (MVP) that you can release and gather feedback to fold into the next iteration.
The most important thing about a hive: "One person's success isn't necessarily another person's loss. There is no zero-sum game."
TRAIN YOUR BRAIN
Engage in what Fields' calls attentional training: exercise, meditation, visualization, specifically process visualization: "If you're a writer, visualize yourself putting your notebook or pad in your bag, walking to your favorite café, choosing your table, ordering your favorite beverage, spending a few minutes reviewing handwritten notes, then opening your current creation and writing X words or for X minutes or hours."
Not surprisingly, exercise mitigates uncertainty because it changes the brain, tamping down the amygdala's fear and anxiety signals.
OWN THE STORYLINE
To overcome fear and uncertainty about your path, ask yourself three questions:
1. What if I go to zero? What would happen if you failed completely?
2. What if I Do Nothing? Fields maintains "there is no way to move sideways in life. Not in relationships, not in business, not in spiritual growth, not in the quest to build something brilliant from nothing. There's only up or down." He points out that if any of the following are left unaddressed over time: nagging pain becomes chronic; unrewarding work becomes soulless; your currently "passable" life becomes increasingly painful as you enter the long, slow slide toward death.
3. What if I Succeed? Create your own storyline of success.
CONCLUSION
Does Fields say anything we haven't heard before? Isn't a Certainty Anchor just a ritual or schedule? A Hive another name for network? Meditation and exercise obvious ways to overcome fear and anxiety?
It's not new information. But Fields connects the dots with individual stories, helps analyze what's holding you back, and inspires you to do something about it. His portrait of "What if I do nothing?" is chilling. He includes chapter summaries, something I wish all nonfiction books would do. Plus, I just like the word Hive. All and all, a good read.
- Reviewed in the United States on February 1, 2013This was a quick read and perfect for a short trip.
The purpose of the book was to demonstrate, using examples of how various people have dealt with uncertainty in a positive way; and also how many people let uncertainty stop them from doing what they dream or even from trying.
Three main issues that tend to paralyze people are:
1. fear of judgment by others and criticism
2. fear of 'failure'
3. risk aversion - turning away from uncertainty thinking it is 'safer'
Mostly the book is excellent for inspiration and encouragement. You may be familiar with the points it raises but to bring them to mind and be encouraged to not be dissuaded from goals, dreams and objectives is helpful
- Reviewed in the United States on October 13, 2011It's been ten years now that my company has been growing. In fact, the first years it wasn't a company at all- just me and a little bit of help. Now that we're a team, and we're growing and developing, and my role as CEO has changed dramatically, Jonathan's masterful book was the perfect bit that was needed.
Mind you, one of my executive team members had to call me on the carpet about my leadership. And I had to revisit the whole issue of how/where to develop. And I had to face some hard things about myself and the company.
And then, into this mess, came Uncertainty. And one thing I learned so far is that I need more of it. That sounds like a simple thing, and perhaps a little vague, but it's hard for me to convey the depth of what that means for us and the company.
We're in uncertain waters, I need to lean into those waters, and not seek safety and the known. I could tell you more details of how and why, but instead, I'd rather have you read the book. Jonathan did a much better job than I could ever do in a few short paragraphs.
If you're struggling with your business, with your life, with your role in anything you're doing, I'm willing to bet that this book will help shift you into a much more useful, resourceful, inspiring place.
Top reviews from other countries
- AvKReviewed in Canada on August 20, 2013
3.0 out of 5 stars ok read
With so many books to read I found myself scanning through the middle of the book. For some reason, it just didn't hold my interest.
- Sayth RenshawReviewed in Australia on November 27, 2015
5.0 out of 5 stars Open to opportunity
A good book to open yourself up to chance and opportunity presented in an open, factual and engaging manner. I also upgraded to audio and completed the reading in my car. The voice over was easy to listen to and conveyed the intent of the text well.
- JonnyReviewed in the United Kingdom on November 26, 2012
3.0 out of 5 stars Get to the point..
The book goes on and on and doesn't get to the point. I bought this as self help but came away disappointed.
- Amazon CustomerReviewed in the United Kingdom on January 15, 2016
2.0 out of 5 stars Full Of Other People's Work!
Full Of Other People's Work!
Continually quoting other sources!
Chapters never seem to deliver what's promised!
Fear help never materialised!