What does your hotel sound like?
You’re in the hospitality business. Your ultimatum is to create an enjoyable and memorable experience for your guests. Only in this way, you will manage to have increased customer loyalty, strengthen your brand and, after all, increase returning customer sales. The right soundtracks playing throughout your property can help you achieve the maximum satisfaction.
Music can make your hotel different and outstanding. What’s playing in your lobby, eating and drinking areas, outdoor settings and common areas say a lot about your brand, your guests, and the kind of experience you want people to have when they stay with you. Music accompanies your guest throughout its day and can create the sense of a safe, relaxing environment.
Image: Reception at Hotel Heritage Av. Liberdade in Lisbon
It’s high time you take the control over this and provide your guest with a welcoming, calming and distinct music. Based on your business size and your budget, you can either create a network with custom radio stations that will play it on-premise in one local hotel/resort or a radio station that will be promoted across the brand worldwide. In case that you select the first option, make sure that the content is customized upon the needs and the requests of the local guests.
What is more, a good technique is to use the same music in all your advertising as an ‘audio business card’ to draw them back, reminding them of how great your services made them feel.
Different guest types deserve, and seek for, personalized experience during their stay. Your guest could be on a business trip, a leisure or a family journey, may come from different cultures and places. Taking this into account, there are plenty of case scenarios. You can operate your radio station for some months only, you could have with multiple channels for areas of your hotel or to give to your guest listeners the possibility to adjust their stream to what they want to hear at that time. The capabilities of a hotel radio station are endless and you can easily find or create a customized solution just for your brand.
Image: Reception Hotel Ciudad Laurel in Cala Millor
Make your hotel sound as it looks. Show your hotel’s quality by paying attention to these small details. Happy customers equal to increased loyalty and recognition towards your brand; and this is what you are looking for.
Evi Katsoulieri
Product Manager @Radiojar
