5 Ways to Target and Identify Potential Influencers

This is a guest post by Priscila Martinez, co-founder, the brand house.

influencer-celebrity_65658268_1500pxThis is a guest post by Priscila Martinez, co-founder and principle at the brand house.

In a land far, far away, clients used to perceive influencer engagement as a nice added bonus.

As time goes by and influencers (either in the form of celebrity or niche bloggers) become a larger part of the conversation, engagement to said personalities has become a must-have for all PR strategies. The landscape has undoubtedly changed and it is our job as PR professionals to be able to engage and activate with influencers on behalf of our clients.

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